How we are making communities better
As a brand rooted in sports, we are laser focused on using the power of sports to support and inspire our next generation. Whether it be coaching athletic skills, education occurring in the classroom or mentorship, we know that sport unites us and ultimately makes us better.
Areas of investment
Education
We proudly lead with our belief that education is at the center of every young person’s journey toward success.
Mentorship
We invest in people and organizations that dedicate themselves to bettering the world through mentoring programs.
Activity
We are creating safe and inspiring places while supporting programs that make participation in sport and recreation possible
Service
We support and inspire the brave men and women dedicated to protecting us, every day.
Please note: financial and/or product support is limited to organizations that work within our four focus areas. Organizations must be a nonprofit organization and proof of nonprofit status is required. We do not accept or review requests that are submitted outside of our grant review process. If you are interested in submitting a request for support, please review the eligibility page before submitting a grant request here.
Featured Projects
UA PRIDE Grant
The UA PRIDE Grant supports LGBTQ+ Sport Nonprofits to help alleviate the immediate needs and support the long-term recovery of those impacted by the COVID-19 pandemic. We are seeking organizations that are finding innovative ways to continue to connect and impact their communities with a mindset of Through This Together.
#ThroughThisTogether
100% of the net proceeds from the #ThroughThisTogether T-shirt and sports bra go to the DonorsChoose “Keep Kids Learning” Initiativeto help get books, basic supplies, and arts and crafts materials to teachers for their students during this time of distance learning. This platform provides teachers the ability to curate these educational care packages specifically steered to...
Under Armour Volunteers Develop No-Sew Mask to Fight COVID-19
To support the University of Maryland Medical System’s (UMMS) 28,000 health care providers and staff, Under Armour has begun to manufacture and assemble face masks, face shields and specially equipped fanny packs, and is also exploring fabricating hospital gowns for the statewide medical system.
Under Armour, NBA and Rise Tip Off 4th Annual Building Bridges Through Basketball Program
Building Bridges Through Basketball, started in Chicago in 2016, is a collective effort between Under Armour, NBA and RISE. The 10-week program was designed to help build trust and bridge divides in communities by bringing together members of law enforcement and young people utilizing the power of sport. Since its inception, BBTB has partnered to bring the program to youth and law enforcement organizations in Chicago, Charlotte and Los Angeles.
UA Freedom + The Travis Manion Foundation
The Travis Manion Foundation (TMF), empowers veterans and families of fallen heroes to develop character in future generations.