Our veterans provide us all a lesson in integrity, loyalty, resiliency, and so many other notable character traits. The Under Armour Freedom Initiative is committed to supporting these men and women. Bolstering this support is the Travis Manion Foundation (TMF), uniting veterans and families of fallen heroes to lead the charge in creating a nation of purpose-driven individuals and thriving communities built upon character.

Under Armour recognizes and thanks all coaches for their hard work and dedication to help transform players across the world in sports.

UA FREEDOM has a singular mission: Support and inspire the brave men and women dedicated to protecting us, every day.  As part of this mission we partner with Warrior Games to provide a best in class experience for these athletes. The Warrior Games is a multi-sport event for wounded, injured or ill service personnel and veterans organized by the United States Department of Defense (DoD).

This year, as part of Under Armour’s fourth annual Week of Will, the brand partnered with nonprofits from around the country to give back to their communities.

Building Bridges Through Basketball (BBTB), started in Chicago in 2016, is a collective effort between Under Armour, the National Basketball Association (NBA) and the Ross Initiative in Sports for Equality (RISE).

UA Commits to Elevating the Baltimore Student-Athlete Experience with Project Rampart

Seabrook Park at Smith Recreation Center is where Dennis Smith grew up learning and growing his unique brand of basketball. Now, with Under Armour, Dennis has the opportunity to pay it back and pave a way forward for the next generation of Fayetteville dreamers, helping to completely refurbish and revitalize the two courts he grew up playing on.

Stephen and Ayesha Curry Family Foundation, along with Under Armour and Chase raised the curtain on a large-scale renovation of the Carole Hoefener Center to serve the community of Charlotte.